Key Benefits
By wrapping your physical trade show with digital tactics, you will:
- NDrive more and better-informed booth traffic
- NCapitalize on a critical mass of your target audience with more brand impressions and engagements
- NBook more meetings with prospects and customers
- NCapture more leads and contact info while building media and email audiences
- NImprove the return on investment for each show
Available Components and Tactics
Pre-Show Paid Media
Use a combination of contextual, interest and CRM targeting to reach those individuals you expect to see at the show. Get them excited for what you’ll be sharing and prime them with information on new technologies, products or services. Drive at-show meetings for 1:1 consultations.
Pre-Show Email
Using prior year attendees or specific segmentation parameters, invite your audience to visit you at the show. Paired with a show meeting scheduler, this tactic can also drive meetings at the show.
Pre-Show Meeting Scheduler
Create a landing page that invites attendees to schedule time in the booth or meeting space with your sales team. Use technology that lets you cookie and track these individuals instead of tech provided by the show to maximize the value of generating the traffic.
At-Show Paid Media
Blanket the show floor and popular hotels with ads featuring your products and/or driving traffic to your booth. Using IP and geofence targeting your ads will be seen across a variety of mediums and platforms by show attendees.
At-Show Digital Experiences
This includes everything from digital in-booth games, sweepstakes, virtual brochures, quizzes or assessments. By integrating with your marketing automation platform or CDP you can make this engagement actionable. You can also retarget off this engagement for post-show media. Integrate SMS messaging to drive traffic back to your booth for key announcements or presentations.
Post-Show Email
Develop a personalized sequence of emails based on data gathered at the show. Be the first to respond with daily badge scan uploads into a well-oiled email automation.
Starting at:
$4,850
Why Should I Hire Brilliant Metrics?
You’re probably reading everything on this page and thinking, “We could do that.”
First off, you’re absolutely right, and second of all, we’d love to help you. When we work with clients on these programs we do most of the lifting for the first show or two and then hand the parts back to you that you feel better equipped to do in house – whether that’s a matter of knowledge, convenience or cost savings.
So don’t let that DIY spirit get in the way of getting started with us and learning from our past experiences.