Execution
Success lies not only in the planning, but also in the execution. Let Brilliant Metrics be your trusted partner when there’s too much to get done or your team lacks specific skill sets. From content production to media buying, our in-house team and network of freelancers ensures we have the right resources to help you and your team.
Media Buying
The value you get from media buying is not proportional to the amount you spend. Our data-centric approach brings in better results with less spend. How? By using advanced targeting methods, we hit the buyer at the right point in their journey. With frequent optimizations, we’re careful to not waste a dollar that isn’t working.
Content Development
Content is the fuel of every successful digital marketing program. To cut through the clutter and reach your audience, your brand needs to develop content that resonates with your audience at every stage of the buyer’s journey. Our team can help you develop and maintain a strategically sound editorial calendar, and help you execute against that plan. Our writers and creative team produce on-brand content targeted to your audience and maximized for reuse and repurposing, resulting in ever-increasing ROI.
Data Mining
As many B2B marketers know, there are only so many prospects in your target market. To strengthen your impact, we help you discover and mine publicly available contact information of your target audience. We then use this data in account-based marketing or to expand your lead-generation programs.
Email Marketing
Email is the highest ROI tactic in your arsenal. Yet, it’s easy to fall into the complacent habit of sending a periodic newsletter and focusing your efforts elsewhere. Our clients love working with us on email marketing because we help them go from sending batch-and-blast emails, to segmented and personalized drip campaigns, to complex nurtures. Our partnership allows you to handle as much of the production and management as makes sense to you and your team.
SEO
When it comes to search, there are a lot of factors outside your control. The development and execution of an integrated strategy that combines research, technical SEO, onsite SEO and content marketing eliminates some of that guesswork. When it comes together, you can expect more traffic, more leads and more revenue.
Creative Development
When designing creative, we don’t just look at one aspect of the brand - we consider the entire buyer’s journey. By delivering the right message at the right time, we strive to create a human connection through a digital experience. From copywriting to technical requirements, we can work with your in-house design team or our network of freelance designers to develop creative that attracts, triggers emotion and leaves a lasting impression with your target audience.
Marketing Automation
When you want to expand your marketing capacity, integrate technologies and advance your use of marketing automation, Brilliant Metrics can help. Marketing automation can be a powerful tool if you have the right content, creative, workflow, message and overall strategy. Even the best technology in the world can fail to realize its true potential without the strategy, workflow and content to support it.
We work with you.
We want you to feel good about your growth as a marketer and about working with us. That’s why our service design is cyclical. It builds upon previous success, so you and your marketing are always improving.
Try before you buy.
Wouldn’t it be nice to try out an agency before signing on the dotted line? Our workshops offer a low-risk/high-reward way to test drive what it feels like to work with Brilliant Metrics, while also building the skills of your internal team.
Digital marketing maturity.
The Brilliant Metrics Marketing Maturity model represents the different levels of maturity that marketing teams go through as they grow. Every team has the potential to get to “fly,” and our passion is working hand-in-hand with our clients to keep moving forward.