Strategy
To be successful, marketers need a sound strategy. This strategy must include a clear picture of your goals, audience and the prospect’s journey. Your strategy is how those elements connect. We’ll help you identify gaps, then work with your team to use data to craft effective programs that demonstrate marketing’s impact on revenue.
Persona Workshop
Define the personas that make up your buyers in this customized workshop. What sets your buyers apart? What draws them in? We get this information on paper with the help of your organization’s stakeholders. Our battle-tested process builds consensus along the way and buy-in across departments.
Segmentation Workshop
Align efforts between your marketing and sales teams in a segmentation workshop. Segmentation puts your prospects, customers and partners in groups based on their persona and market segment. You’ll leave our workshop with clearly-defined segments and a high-level strategy that applies personalization and analytics to deliver targeted messaging.
Buyer’s Journey Workshop
The most important tool you hold as a marketer is a documented buyer’s journey. A clear picture of what triggers a prospect to consider your product, and their state of mind and actions as they move through the buyer’s journey, gives you and your team power to inject the right message at the right time. Teams often struggle to build consensus around what this journey looks like. In this workshop, we help you create a shared vision using our proven method to uncover and document the buyer’s journey.
ABM
If you’ve heard about Account-Based Marketing, but aren’t sure how to apply it to your business…you’re not alone. ABM is not a one-size-fits-all tactic. There is no “one” prescription for a successful program. In this workshop, we educate you and your team about ABM to give you a solid foundation. Then, we guide you and your organization through key decisions about the scope, scale, roles, and actions to build consensus and develop a customized ABM program aligned with your objectives and resources.
Demand Generation Workshop
We all wish demand generation was as simple as making great content and watching the leads roll in. The reality is, you need a comprehensive strategy. One that connects the dots between your audience, content, and marketing channels. In this workshop, we work together to design a demand-gen program for your unique audience and goals. This strategy helps you systematically build an audience and convert its members into loyal customers. What’s more, we maximize the reuse and longevity of the content you produce through our custom framework.
Content Alignment Workshop
Great content doesn’t “just happen.” In this workshop, we work with you to structure your creative ideas with an editorial calendar. This invaluable tool aligns your content with your strategy, audience and buyer’s journey. The result is consensus and a tactical plan for creating content that reaches your prospects at the right time with the right message. Plus, we educate you on the analytics that measure success.
Marketing Strategy
Strategy is essential to the success of a marketing program, but many marketers operate without one. In this workshop, we align your business goals with actionable customer understanding, sharing data across the organization to create stronger cross-team connections. The insights we uncover don't just inform marketing decisions, they influence customer experience, product development, global strategy and business outcomes.
We work with you.
We want you to feel good about your growth as a marketer and about working with us. That’s why our service design is cyclical. It builds upon previous success, so you and your marketing are always improving.
Try before you buy.
Wouldn’t it be nice to try out an agency before signing on the dotted line? Our workshops offer a low-risk/high-reward way to test drive what it feels like to work with Brilliant Metrics, while also building the skills of your internal team.
Digital marketing maturity.
The Brilliant Metrics Marketing Maturity model represents the different levels of maturity that marketing teams go through as they grow. Every team has the potential to get to “fly,” and our passion is working hand-in-hand with our clients to keep moving forward.