Technology Offered & supported

Technology is what enables you to do the unscalable at scale. It lets you execute faster, more efficiently. It helps you measure success. It accelerates an already solid strategy and tactical approach.

You know you need technology to remain competitive, but knowing which tech will give you the best gains can be a daunting challenge.

We have amassed expertise in a broad range of technologies, some proprietary, and some off-the-shelf, to help you get the right tech at the right point in your maturity curve — while also getting a leg up on your competition.

Let us be your guide to selecting the right tech for your goals. We will walk alongside you from implementation to execution and beyond, so you always feel equipped to deliver.

Marketo Marketing Automation

Marketo is the most powerful and flexible marketing automation system on the market. But that power and flexibility comes with a learning curve. Plus, there is always another level to achieve in personalization, efficiency and measurement.

You need a partner who can work with your goals and your audience’s needs to help you get more and more returns from your Marketo investment.

Mautic Marketing Automation

An alternative to the usual SaaS model, Mautic is our open-source marketing automation option.

Instead of paying a vendor for the software, Mautic is free to use and modify to suit your needs. You just need a partner like us for setup, maintenance, hosting and support.

The benefits are portability, flexibility and the comfort in knowing you are not beholden to a SaaS overlord to continue to develop a robust marketing automation program.

Google Analytics

Google Analytics is a phenomenal tool for keeping an eye on your efforts, but with any analysis, the old rule applies: garbage in, garbage out.

Our clients have worked with us to make sure that the right data is going into their Google Analytics instance.

We also offer the training to make sure you can get the insights you need back out.

Google Tag Manager

Google Tag Manager is an amazingly flexible piece of software, allowing everyday marketers to place tracking pixels, manage segmentation, pipe more robust data into analytics, and more.

We have extensive experience in leveraging this technology to get the most from your first party data and analytics.

MKTO2GTM

Have you ever wanted to retarget, personalize, or customize the experience of your website visitors based on the data you already have in Marketo?

Mkto2GTM is a proprietary tool for pushing your segmentation and personalization information from Marketo to Google Tag Manager (GTM).

Offered as a monthly subscription service, this tool revolutionizes the level of personalization in your advertising and website.

SegmentWire

Your website visitors are giving you incredible information about where they are in the buyer’s journey, which products they are interested in, which industry they are a part of, and which persona applies to them.
SegmentWire is our proprietary tool to get this data into your marketing database and ad platforms including Facebook, allowing you to narrowly target your audience based on everything you know.
At this time, this solution is available exclusively to our clients as part of an ongoing strategy or media management agreement.

EnrichmentWire

Lead generation is a constant battle between quantity and quality. EnrichmentWire lets you get both by enhancing the contact records in your database with pertinent information for personalization and sales follow-up.

EnrichmentWire works with Marketo and Mautic, allowing you to enrich the right contacts at the right time, whether that’s enhancing the data on MQLs before routing, or adding the data needed for personalization to newsletter signups.