Try Before You Buy
Changing or hiring an agency is a big move. Wouldn’t it be nice to test the chemistry with an agency before signing on to an ongoing relationship?
We find that our best clients join us after engaging in one of our strategic workshops. These workshops give you the tools you need to be successful with or without us and are hosted on premises or virtually.
If you do choose to engage with us in an ongoing marketing program, the tools developed in these workshops form a solid foundation for us to work together.
While not free, a workshop is a low-risk/high-reward way to get to know us, how we work and think, and pave the way for a successful path forward.
In this workshop, we gather the stakeholders within the organization to begin defining the personas who make up your buyers. What sets them apart? What draws them in? We’ll apply a battle-tested process to getting this intelligence down on paper and build consensus along the way.
In this workshop, we work with your marketing and sales teams to group your prospects, customers and partners into segments for personalization, analytics and strategic investment of resources.
Buyer's Journey Workshop
The most important and challenging consensus you can build is a clear picture of how your buyer buys. Understanding the actions taken, state of mind and key considerations at each phase of the buyer’s journey gives you and your team the power to inject the right message at the right time. In this workshop, we gather the stakeholders interacting with your prospects and customers and apply a proven methodology to documenting their journey.
Account-Based Marketing Workshop
Unfortunately there is no one-size-fits-all prescription for a successful account-based marketing (ABM) program. You have several key decisions that must be made up front about the scope, scale, roles and actions within your budding ABM program. Our workshop is half education and half decision-making to lead you to a solid foundation for ABM success.