Half-Day Account-Based Marketing Workshop - Milwaukee
If your B2Bsales teams rely on a steady stream of qualified leads and inbound just isn't cutting it, ABM is the answer.
Join us for this hands-on, instructor-led workshop, as we break down account-based marketing, help you create a customized plan for your business.
We'll send you home with a full belly andeverything you need to get started.
Account-Based Marketing (ABM) flips the funnel and puts you in control of the quality of the leads you generate by qualifying your targets first – and only then reeling them in with a collaborative sales and marketing strategy.
ABM gives you:
Join us as Steve Robinson explains what ABM is, why it is so powerful, and shares Brilliant Metrics' playbook for ABM success – the same playbook that's worked for clients including Bostik, Hatco and The American Bar Association.
Steve will walk you through creating a custom strategy for applying ABM at your company. At every turn, he'll give you the tools and techniques you need to achieve success, with our without our help.
At the end of our half-day workshop, you'll have:
WHO SHOULD ATTEND
Thursday, October 11
7am – 1pm
400 W Canal St.
Milwaukee, WI 53201
Cost: $159 per person
Light breakfast will be served from 7:00-8:15am
Catered lunch will be served from 11:30am-12:30pm
About Your Instructor
Steve Robinson is the founder of Brilliant Metrics, a digital media and analytics agency, as well as the founder of Ferrite Labs, a software as a service enabling marketers to measure and optimize marketing programs. He has 17+ years of marketing and technology experience and teaches digital marketing at the UW-Milwaukee School of Continuing Education. He is a proud husband and father of three young kids who keep him busy and on his toes.
ABOUT YOUR SPONSORS
OnContact’s award-winning CRM software is easy-to-use, customizable and includes sales, marketing automation, customer service and contact center functionality for one price. Learn more about OnContact.
Northwoods provides digital strategy, web design and development, custom software development, enterprise content management (CMS) design and implementation expertise as well as ongoing digital marketing planning and execution to companies nationwide. Learn more about Northwoods.