Half-Day Account-Based Marketing Workshop - Minneapolis
If your B2B sales teams rely on a steady stream of qualified leads and inbound just isn't cutting it, ABM is the answer.
Join us for this hands-on, instructor-led workshop, as we break down account-based marketing, help you create a customized plan for your business.
We'll send you home with a full belly and everything you need to get started.
Account-Based Marketing (ABM) flips the funnel and puts you in control of the quality of the leads you generate by qualifying your targets first – and only then reeling them in with a collaborative sales and marketing strategy.
ABM gives you:
Join us as Steve Robinson explains what ABM is, why it is so powerful, and shares Brilliant Metrics' playbook for ABM success – the same playbook that's worked for clients including Bostik, Hatco and The American Bar Association.
Steve will walk you through creating a custom strategy for applying ABM at your company. At every turn, he'll give you the tools and techniques you need to achieve success, with our without our help.
At the end of our half-day workshop, you'll have:
WHO SHOULD ATTEND
Thursday, April 11
7am – 1pm
Walker Art Center
Garden Terrace Room
725 Vineland Place
Minneapolis, MN 55403
Cost: $159 per person
Light breakfast will be served from 7:00-8:15am
Catered lunch will be served from 11:30am-12:30pm
THOUGHTS FROM PREVIOUS ATTENDEES
“You have to get the right information in front of that prospect ahead of time. To be able to do that under an account scenario provides really specific, value-driven call to actions.” - Eric Lien, Lien & Company
“I felt bad about 10 minutes into this, that I didn’t bring my President as well as some of my Sales Leadership. I didn't realize how much of a value it was to the total organization to actually be here.” - Erik Truchan, Dell City (Director of eCommerce & Marketing)
“Brilliant Metrics does an excellent job of explaining all of the detail in a way that a lay-person can understand. When you are in marketing and advertising, sometimes it is really hard to take those concepts and make them understandable. Brilliant Metrics always does a great job.” - Robin Alfano, Hatco Corporation
ABOUT YOUR INSTRUCTOR
ABOUT YOUR SPONSORS
ABOUT YOUR HOST
Brilliant Metrics is a media and metrics agency serving clients nationwide. We pride ourselves on using data to answer the hard questions about our clients' audiences – whether that's reaching them with the right message at the right point in their journey or learning what makes them tick.