Tools

The right tools for the job are important and can make your marketing team’s jobs easier. We’ve developed templates and tools to help equip your team with what they need to be effective. 

A/B Confidence Calculator

This calculator will tell you if your A/B test is conclusive or could be the result of mere chance. Industry standard is a 95% confidence, but some marketers will make non-critical decisions at 90% confidence. Real sticklers look for 99% confidence.

CRM Tidy

Tired of using spreadsheets to clean up data before importing it into your CRM or marketing automation platform? Yeah, so were we. So we created CRM Tidy, a simple application to tidy up your CRM records before importing.

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