Aside from LinkedIn, the tools and platforms we use to execute a B2B paid media strategy are really built for larger B2C audiences.
There is an art to using platforms like Facebook, programmatic display, paid search and more to hit small, but significant segments of your market – and with just the right content at just the right time.
In this webinar, we’ll cover 8 power tactics you can use to nail your niche and bend these platforms to your will. You will leave with:
- Smarter and more scalable methods for retargeting
- Leveraging CRM data to its full potential
- Recent advances in 3rd party targeting
- Novel techniques for advanced targeting
- …and more
If you’re a B2B marketer, looking to upgrade your paid media strategy, this is a must-watch webinar for you.